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Consumers nationwide are recognizing the severity of the obesity problem and migrating toward better-for-you products

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By: Sean Moloughney

Editor, Nutraceuticals World

Consumers nationwide are recognizing the severity of the obesity problem and migrating toward better-for-you products and “light, lean, low and less-of” brands. According to the newest issue of GMA/IRI Times & Trends, supermarket sales of better-for-you foods, which include soy products, nutritional/energy/wellness bars, weight-control items and bottled energy, sport and water beverages, have averaged 18 percent growth over the past five years. In addition, sales of “light, lean, low and less-of” brands increased 6.7 percent to $5.9 billion during 2002, and the sales of popular weight management beverages grew from $6.7 billion in 2001 to $7 billion in 2002…

—yahoo.com, 8/12/03

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